Raising capital is often presented as a rational process built on spreadsheets, projections, and polished pitch decks. In reality, investment decisions are deeply influenced by psychology. Investors are human. They respond to narrative, risk perception, social signals, and emotional trust just as much as they respond to data.
In this highly interactive and intentionally fun workshop, Garan Goodman explores the hidden psychological dynamics behind venture capital decisions. Drawing on decades of experience working with venture-backed startups and investors, he explains how investors actually think, what fears influence their judgment, and how founders can recognize and adapt to different investor personalities.
Participants will actively take part in the session, with volunteers selected to step into the roles of different investor archetypes and challenge founders directly during the workshop. The format encourages lively discussion, quick pitches, and a playful but insightful exploration of how investment conversations really unfold.
This session is valuable for early-stage founders, aspiring entrepreneurs, and also for students who are considering a career in venture capital or investment. Understanding how investors think, question opportunities, and react to founders provides insight from both sides of the table.
Speaker: Garan Goodman, Entrepreneur, Investor & Mentor
Time: 18:30 – 20:30
Location: FS Entrepreneurship Centre, 1st Floor, Presidialbau
What You’ll Learn:
- Investor archetypes: understand the different types of investors and how each approaches risk, vision, and evidence.
- Cognitive biases in venture capital: learn how factors like pattern recognition, herd mentality, and FOMO influence investment decisions.
- The emotional side of funding: explore how trust, status, and perception shape investor confidence in founders.
- Influencing investor psychology: discover practical ways to frame your story, signal momentum, and create conviction during fundraising.
Networking over pizza & beer 🙂