Rene Morgan, Christopher Darnell


Social networks


Frankfurt School, Stellenbosch University, Monash University  – Emirates NBD, Meltwater – Digital Marketing, Corporate Banking, Venture Capital, Sales

Hyper-local social network for neighbours, digitizing the neighbourhood experience across the MENA region.

We witnessed Facebook digitize the friendship experience, Linkedin the professional experience, but we have yet to see the digitizing of the neighbourhood experience, arguably one of the most important communities in our day-to-day lives.
Neighbours feel disconnected from their local community, businesses are unable to market on a hyper-local level to customers that matter most to them, and community/municipal managers are unable to communicate their communities efficiently.
Hayi solves this problem by creating an exclusive platform for each neighbourhood for all relevant stakeholders to connect. Neighbours can share information, organise events, and buy & sell second-hand goods. Local businesses gain access to an advertising platform to efficiently target customers relevant to them, down to the specific apartment building or street level. Community/municipal managers finally have a smart way of sending notifications to the communities they manage via a community noticeboard.