Founders
Jonas Schenk, Christoph Wild
Industry
Food & Beverage
Background
Frankfurt School, Stockholm School of Economics, Frankfurt School of Economics – Deutsche Bank, Daiwa Capital Markets, Cubus Partners (MCF Corporate Finance)
Germany’s first and independent craft tequila brand with the aim to revolutionize the image of tequila in Europe
Tequila in Germany and Europe is still perceived as a cheap shot spirit whose perfect serve is understood to be with salt and lemon. In addition, product communication is years years behind with bottles and labels that evoke anything but a high-quality and desirable spirit. This is exactly where we come in to revolutionize the image of Tequila in people’s minds and the way how it’s being consumed.