Felix Dannich, Mark Shif


Home & Living


CEIBS, Frankfurt School of Finance and Management, Zalando SE, DigitalQuadrat

Making sustainable paint the new standard

Mynt is reinventing the traditional paint market through a tech-driven eCommerce solution for sustainable paint products.

Today, consumers still have to visit hardware stores to buy paint products. This outdated shopping experience is not only time-consuming, but also involves an overload of product choices and missing support from service employees. In addition, more than 95% of paint products are based on mineral oil and thus harm the environment as well as your living space.

Mynt revolutionizes the paint experience for consumers with a fully sustainable and ecological concept. We offer a curated selection of colors and high-quality products combined with a best-in-class service. We further assist customers from inspiration to after-purchase with technology and many more digital features. Since sustainability is part of our DNA, we also focus on environmental impact and living space health for consumers.

We know each other since high school and always wanted to co-found a startup. The idea was born when we both renovated our apartments. During the process, we faced multiple problems in the hardware store and noted the excessive use of chemicals in paint products. Since we did not find any proper solution, we decided to solve these problems ourselves.