Julia Tillmann, Bastian Friedel


FinTech, AdTech


Baden-Wuerttemberg Cooperative State University (DHBW), Frankfurt School of Finance and Management, Catholic University of Eichstätt-Ingolstadt, Goethe University, DWS, SEB,

Mobile app that automatically rewards users when they spend with their normal bank card

Vally is a rewards app where users discover and engage with brands through personalised offers. Whether it’s your daily coffee with friends, weekend shopping, or the late-night scooter ride home. With Vally, users spend with their normal bank card and automatically receive cashback or sustainable impact rewards for purchases made in-store and online.

By leveraging real transaction data, we create frictionless shopping experiences that delight customers by eliminating coupons or receipt scanning.